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It's not about politics, It's about respect. Check your language here:

Analysis Tools

The Flesch–Kincaid Grade Level calculates the approximate number of years of education generally required to understand the text.

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The Gendered Words analysis looks for masculine and feminine-coded words and gives a score for how masculine or feminine-coded the text is using a research paper by Gaucher et al (2011).

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ELM's pronoun checker looks for use of gendered pronouns when they are not in reference to specific people and suggests more inclusive alternatives.

Term Lists

Guidelines from the Americans with Disabilities Act National Network for portraying individuals with disabilities "in a respectful and balanced way by using language that is accurate, neutral and objective".

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The U.S. Centers for Disease Control and Prevention Preferred Terms for Select Population Groups & Communities.

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List of ethnic slurs, ethnophaulisms, or ethnic epithets that are, or have been, used as insinuations or allegations about members of a given ethnicity or racial group or to refer to them in a derogatory, pejorative, or otherwise insulting manner.

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The Ofcom Broadcasting Code requires that broadcasters apply "generally accepted standards" to offensive language in programmes, to ensure that material that may cause offence is justified by context and that children are protected from unsuitable material by appropriate scheduling. There are no "banned" words in the Code, and there is no absolute right for viewers not to be offended by language used in TV programmes.

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A list of 1,300+ English terms that could be found offensive. The list contains some words that many people won't find offensive, but it's a good start for anybody wanting to block offensive or profane terms on their Site.

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List of terms identified by the University of Arizona as having racist histories or meanings.

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Guidelines from the UK Government on words to use and avoid when writing about disability.

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An email will be sent to the address specified in your profile.

User Cases

  • Review your social media post before you post it (and forego the angry mobs)
  • Ensure your organization’s policies and job descriptions are gender-neutral
  • Meet your company’s DEI commitments in your communications

Respecting Others

It's impossible for any communications professional (or any human!) to keep up with the changing terms from around North America. ELM uses ethical artificial intelligence to make this easy.

Reducing Risk

Using ELM can help alert you to terms that may cause offense. Ultimately, you're the human, you decide whether you want to proceed with the term or have ELM rewrite your content for you.

Save Time

Manually scanning documents for outdated terms is extremely time consuming. Let ELM do the first step of your review and reduce your time spent from hours to minutes.

Environmental and Social Governance

We work with nonprofits and registered associations to create our lists. Our parent corporation, Ethical Digital, is a certified B Corporation and women-led business. We participate in revenue sharing with the groups who submit their terms to ELM.

Data Transparency

If you are using other language models like ChatGPT, Gemini, etc it can be very unclear where the data comes from. We’ve created an ethical library of terms that has been created by the people and organizations affected by these terms.

Free

$ 0 Monthly
  • 2 Free Searches per day
  • Use and Love the Tool
  • Make the world a better place
  • Up to 250 characters/ scan

One and Done

$ 1 Per Page
  • Search websites, documents and text
  • Check once, no subscription obligation (but we welcome you back)
  • Save time, a lot of time
  • Results delivered in a easy-to-share .pdf report

Subscription

$ 395 Monthly
  • Review all of your reports and websites - oh yeah
  • Well, up to 100 scans/month
  • Easy to share .pdf reports
  • 3 users
  • We don’t collect any data
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Need regular reports?

  • We can monitor your documents and websites over time
  • Please note we will collect data for this offering
  • Check price in a price checker

Transparency Statements

  • ELM is currently only available in English and for North American terms
  • Please do not share confidential information on the tool
  • Data is voluntarily added to the software from nonprofit and associations
  • Please use this as a guide – all terms are not guaranteed to be flagged
  • We are checking your data for inappropriate terms. We can not guarantee the accuracy of your documents, etc.
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